Our Endorsers

We like to get the old greats of our sports involved in our production process and to get their advise.

We are very proud to have 2 of the greatest belgian cyclists as endorsers: Freddy Maertens and Roger De Vlaeminck.



Freddy Maertens

Freddy Maertens cycling wielrennen koers

Freddy Maertens

Freddy Maertens, nicknamed ‘Fast Freddy’ is considered by many as the greatest sprinter ever. His eventful career and life has been a hurdle to an even greater career. But his popularity amongst the cycling fans remains unchanged. During his career Freddy rode for several teams (we didn’t take into account the less succesfull years):

  • 1972 Beaulieu-Flandria
  • 1973-1975 Flandria-Carpenter
  • 1976-1978 Flandria-Velda
  • 1979 Flandria-Ça Va Seul
  • 1980 San Giacomo 1981-1982 Boule d’Or

Freddy won 3 times the green jersey in the Tour de France: 1976, 1978, 1981 Freddy won 1 vuelta: 1977 Freddy also won 2 times the world championships (1976, 1981) and once the belgian championships: 1976.



Roger De Vlaeminck

Roger De Vlaeminck Koers Wielrennen

Roger De Vlaeminck

Roger De Vlaeminck nicknamed ‘The Gypsy’ is one of the greatest classic specialists ever. He didn’t like the Tour de France so much, riding for an italian team, he preferred the Giro. His biggest regret is that he never managed to become world champion while being the best classic rider. Roger rode for 7 teams during his career:

  • 1969–1971 Flandria
  • 1972 Dreher
  • 1973–1977 Brooklyn
  • 1978 Sanson
  • 1979 GIS
  • 1980 Boule d’Or-Colnago
  • 1981–1982 DAF Trucks

He won 3 times the ciclamen jersey in the Giro: 1972, 1974, 1975. He also became 2 times belgian champion: 1969, 1981.

But his real field of excellence were the classics, he won 4 times Paris-Roubaix, 3 times Milan-San Remo, 2 times the Giro di Lombardia and once Liege-Bastogne-Liege and Tour of Flanders.